SEO (Search Engine Optimization) – In today’s digital age, a website is essential to bring any business online. Having a website alone is not enough, you must ensure that the website reaches your target audience properly. Because the website is not only made and run on Google, it has to be properly made SEO (Search Engine Optimization) friendly and for this, the website has to be properly optimized for search engine optimization.
There are certain rules you need to follow in order to optimize your website for search engines. And we need to know more about what search engine optimization is. Let’s discuss search engine optimization in detail one by one in the following points. So read this Search Engine Optimization article carefully till the end –
What Is SEO?
SEO (Search Engine Optimization) is a simple method of optimizing a website in any search engine for search engine ranking. SEO is very important to bring more traffic to your website through search engine results page i.e. SERP and increase your website’s online presence and improve your company’s branding and promotion.
In this blog post, we will now cover the basics of SEO (Search Engine Optimization) where you will know the different types of SEO, how to use SEO, and the pros and cons of SEO. If you want to become a website owner digital marketer or SEO expert and then read more carefully from the following points –
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How Many Types Of SEO?
Basically, SEO is three types –
- On-page SEO
- Off-page SEO and
- Technical SEO
Let’s learn how to use these three types of SEO in detail to get your blog post or website ranked in search engines.
(i) On-page SEO
On-page SEO basically refers to how individual web or blog pages are optimized to improve their search engine rankings. The following points should be used properly to optimize your web page in on-page SEO –
- Title Tags and Meta Descriptions
- Use Header Tags (H1, H2, H3, H4, H5 & H6)
- Content Quality (Including Targeted Keywords & Internal Linking)
- Image Optimization (Use Image Title, Caption & ALT Tag)
- URL Structure(Use Short URL Structure Including Targeted Keywords)
- Using Bullet Point
You can make your block post SEO friendly by following the above points. As a result, the search engine crawler helps to better understand the content of your blog post or web page and improve the search engine ranking.
2. Off-page SEO
Off-page SEO is a long process of building backlinks to your website. Through this off-page SEO, you have to promote your website in different ways. Backlinks are links to your website within other websites that send users to your website.
The better your off-page SEO and the more backlinks your website has, the more search engines will prioritize your website and help improve rankings. As a result, when a user searches for a keyword on Google and if there is a post related to that keyword on your website and if that post is properly off-page SEO-optimized content, then your post will start running in the search engine very easily.
You can generate backlinks by promoting your website on various social media platforms, guest posting on other blogs, and sharing your website or blog post links in other online categories related to your website content. Following are some ideas for off-page SEO which you can follow to generate high-quality backlinks to bring visibility and a good amount of traffic to your website.
- Create Backlinks On All Social Platforms
- Guest Post On Other Blogs
- Commenting On Other Blog Posts Relevant To Your Website
- Create High-Quality Backlinks On High Domain Authority, Page Authority & Low Spam Score Websites
(iii) Technical SEO
Technical SEO basically refers to methods of optimizing your website’s server settings to improve search engine rankings. By looking at the points below, you will understand how to make the website SEO friendly by doing technical SEO –
- Increase Your Website Speed
- Mobile-friendly Website
- XML Sitemaps
- Fix Website’s Error
- Robots.txt file
- Schema Markup
- Ignore Copied Content
By optimizing these Technical SEO points you help search engines crawl your website better and index it in search engines which can improve your search engine ranking.
Overall, these three types of SEO should be used as a smart SEO technique if you want to increase your website’s search engine ranking and generate a good amount of traffic to your website. An SEO expert creates their website and blog posts keeping these three types in mind. Hope you have learned and understood in detail about SEO types.
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Pros and Cons Of SEO
As with any digital marketing strategy, using SEO or search engine optimization has some advantages and disadvantages. Let’s go into detail about those Pros and Cons in the points below –
Pros Of SEO:
Helps Improve Search Engine Rankings
SEO helps improve your search engine ranking by optimizing your website well. As a result, more organic traffic will come to your website from SERP.
Increases Website Traffic & Earnings
SEO can bring more traffic to your website, and increase affiliate sales and Google AdSense income.
Improves User Experience
You can improve the user experience of the website or blog visitors by optimizing your website for search engines through SEO. Users spend more time on your website and your website bounce rate will decrease.
With proper SEO, you can drive traffic to your website without any paid promotion, which will save you money and increase your income.
Cons Of SEO:
Takes Time To See Results
SEO doesn’t make your website post rank faster. SEO tends to rank slowly, but once you rank, your post stays ranked in search engines for a long time. This means that it may take months to get proper SEO results.
Requires Ongoing Effort
SEO is not a one-time effort, it requires ongoing efforts to maintain and improve your website’s search engine ranking.
Can Be Complicated For Beginners
SEO involves some technical intricacies which can be a bit difficult for beginners.
Can Be Affected By Search Engine Algorithm Changes
Search engines are constantly making new updates to their algorithms that can affect your Google search engine rankings. So always keep making small changes in SEO according to the latest update of the search engine.
Today’s blog post enriches you with all the information about SEO. In today’s post, we have discussed in detail all aspects of SEO. By reading this post you must have understood what SEO is, how to use SEO, and how important SEO is for a website.
So from now on when you write the content of the website, you must prepare your content keeping in mind all these aspects of SEO, and share that content with users through your website. If you like today’s post, then definitely give a rating, give your valuable feedback in the comment box, and share the post with everyone.
Hi, this is Sourav Acharya. I’m the owner, writer & editor of this website. I’m a passionate full-time Blogger with social media and affiliate marketer.”Earning With Internett” & “Versatile Tips” are my two websites. I love content writing for my two websites on different topics and also writing content for my clients. Follow Me On Social Media.